Karim Eid

Influencer Marketing Manager · E-commerce growth · Cairo, open to full-time roles

I run creator partnerships and paid campaigns for e-commerce brands, and I stay close to the store itself — pricing, product pages, checkout. Six years of it, mostly Shopify.

4x ROAS achieved
+200% Organic growth, V Cut
100+ Creators worked with
+30% First-month sales, Decogal

Email me Resume (PDF)LinkedIn

A quick hello

Below are three creator-made ads I briefed and ran on Meta.

Work

Decogal

Decogal · Full-time Marketing Manager · 2024

Joined as the dedicated marketing hire with no existing function — needed to build the strategy and deliver results fast.

—Built the marketing function from scratch: strategy, content calendar and paid media.
—Managed a 100K EGP budget across Meta Ads, social, and influencer marketing.
—Created a viral organic video that significantly increased brand reach.
—Documented an on-site SEO action plan alongside the paid and organic calendar.

+30% sales increase, first month · EGP 100K marketing budget managed · 3 channels owned (paid, organic, influencer)

CuzyMart

CuzyMart · Influencer & Growth Marketing · 2024

A new Saudi-based toy catalogue with 30+ SKUs and no proven winners — budget could not be spread evenly.

—Ran competitor ad-spy and revenue estimates to find winning products and angles.
—Priced 17 SKUs against landed cost and fees (22–53% margin) — margin decided ad spend.
—Built a 100+ contact influencer outreach tracker and sourced UGC for paid and organic.
—Managed Meta Ads, splitting budget toward products above break-even ROAS.

$52K net sales, fy2024 · 50/50 influencer vs. meta ads revenue · ~42% avg. margin across 17 skus

Avosilk

Avosilk · Influencer Engine & E-Commerce Growth

A DTC sleepwear brand that needed reach and trust fast, without wasting product and budget on creators with inflated audiences.

—Ran a 4-check creator vetting system: female ratio, engagement rate, audit score, real-audience %.
—Seeded product and ran code-based collabs tracked to sales.
—Coordinated storefront, offer logic and product styling alongside the creator engine.

+30% increase in sales · 27.4K reach, single creator story · 770 sticker taps, single story

Creator collaborations

Jewlera, Poochycat and Porlarisa — sourcing, outreach, briefs, content and tracking.

Jewlera — jewelry, DTC

Poochycat & Porlarisa

Experience

The V Cut

Jan 2025 — Present

Social Media & Influencer Marketing Manager · Part-time

Owns social media strategy, organic growth and community engagement. Grew social presence 200%, engaged 100+ clients, and lifted brand value 1.5x through organic content and social proof.

Decogal Co

Jul 2024 — Sep 2024

E-Commerce & Performance Marketing Manager · Full-time

Joined as the dedicated marketing hire and built the function from scratch. Increased sales 30% in the first month, managed a 100K EGP budget across Meta Ads, social and influencers, and created a viral organic video.

Multiple Global Clients

Aug 2019 — Jan 2025

DTC E-Commerce & Influencer Marketing · Contract

Launched and managed 3+ Shopify DTC stores, ran influencer campaigns across a 100+ creator network, and managed Meta Ads to up to 4x ROAS across Egypt, Saudi Arabia and international markets.

Shopify DTC Stores

Mar 2019 — Feb 2024

DTC & Influencer Marketing Manager · Self-employed

Operated multiple Shopify stores across pet, jewelry and beauty niches — product research, store design, Meta Ads, a 100+ creator network and TikTok organic/SEO.

Kickbooster

Aug 2018 — Mar 2019

Affiliate Marketer — Performance Marketing · Self-employed

Started in digital marketing through affiliate marketing — traffic generation, offer selection, funnel building and conversion fundamentals.

Skills & tools

Growth / Performance: Paid Media, Meta Ads, TikTok Ads, Google Ads, ROAS, CAC / CPA, A/B Testing, Budget Allocation
Influencer & Creator: Creator Sourcing, Outreach, Vetting, UGC, Affiliate Marketing, Creator ROI Tracking, Negotiation
E-commerce: Shopify, CRO, Checkout Optimization, Product Research, DTC Strategy, Margin Modelling
Content & Organic: Content Strategy, Social Media, Organic Growth, Social SEO, Email & Outreach
Analytics & Strategy: KPI Reporting, Google Analytics, Search Console, Market Research, Competitive Analysis, GTM Strategy
Tools: Shopify, Meta Ads Manager, TikTok Ads Manager, Google Ads, Google Analytics, Google Search Console, Meta Pixel & CAPI, Upfluence, Klaviyo, Canva, Excel / Sheets

About

I started in affiliate marketing, then moved into Shopify, paid campaigns, and creator partnerships. That mix taught me to care about the full journey — not just reach, clicks, or a good-looking post.

I’m now looking for a full-time team where I can own influencer marketing and contribute across e-commerce growth, paid media, content, CRO, and SEO.